Who We Are

Hello! We’re Kelvin and Josephine, proud parents of our adorable Pomeranian, Lulu. Her well-being is our top priority, which inspired us to search for safer, less toxic home and living products. Our goal is to keep her comfortable while embracing a low-tox, healthful lifestyle.

Tested and Curated

We specialize in carefully curated home and living products. Each item in our collection has been personally tested in our own home to ensure it meets our high standards for quality, safety, usability and efficacy.

Ethical Standards

We firmly stand against animal cruelty. That’s why we ask every manufacturer about animal testing practices, both now and in the future, ensuring that our products are as cruelty-free as possible.

Safe for All Family Members

We prioritize your family’s safety by sourcing low-toxicity home cleaning products and thoroughly reviewing their ingredients. Some of our options are safe for use around pets (specifically dogs) and children, helping you keep your home clean, healthy, and worry-free.

Aesthetic and Functional

Our products are selected for their functionality as well as their aesthetic appeal, with a focus on high-quality materials.

Eco-Friendly Packaging

We’re mindful of our environmental footprint and aim to reuse packing materials on hand while also using eco-friendly options for shipping.

Every product on Lulu and Loft is a reflection of our commitment to an ethical, safe, and stylish home. Thank you for joining us on this journey towards better living.